Posts Tagged ‘social media’

Bringing worlds together

partnershipSome of you might know that when I’m not working as creative director at Collective Bias, entertaining wife, kids, & dogs, or hiding in the woods, I’m working with the Social Media Club, Northwest Arkansas chapter. Yes, even my hobbies include social media… it’s an addiction, I know. This little volunteer job allows me the opportunity to network and hang out with some of the more entertaining people in my area as well as make valuable business connections and grow the impact of social media all over Northwest Arkansas. Recently I’ve had the honor of being included in two other local networking groups of equally motivated and fun people.

First was the MACC Initiative (Mothers & Companies Cooperating), led by Autumn Manning. The group is comprised of an impressive group of women who have made it their goal to excel both professionally and at home. Through sponsorships they’ve recently become officially non-profit and their numbers and influence are growing daily.

The second group is the Network Community of Northwest Arkansas. The group, led by Michael Mollitor meets monthly to network and welcome professional newcomers to the area. Michael told me that the group initially was started to fill a the void that most transplants to the area feel upon moving across the country to work near the “Big Three.” Their membership is large and they hold monthly meetings that see a fair number in attendance.

My group, the Social Media Club, Northwest Arkansas (SMCNWA), is part of the larger international club that’s chapters are committed to growing social media professionally and personally all over the world. I’m director of membership and do all I can to keep up with our president, Kyle Judkins, and two other directors, Collin Condray and Tom Redwine in expanding this goal to our area. We’ve got a good number of club members and tend to see a fair turnout at all our meetings and tweetups.

Now for the fun part… In January, we’re combining efforts to link the groups together if only socially to further each of our causes. Venue and exact time and date are still being verified but we anticipate upwards of 150 people in attendance. I’m really looking forward to bringing the groups together and seeing what we can do together. If you’d like to be a part of the event, contact me or anyone listed in this post. Its going to be a great night of conversation at a area restaurant and we’ll get the details ironed out early so you can track down a sitter if needed.

~comments?

When exactly did twitter replace news?

better_off_dead_tshirt-p235763433865590887trlf_400I was looking at my phone this morning and among the 5 pages of apps I noticed something. I don’t have a single traditional news source. No CNN, no MSNBC, nothing. I don’t even have the people’s party news. This made me realize something. I’ve NEVER had a news app on my iPhone, and I used to be a sort of news geek. Always streaming on my iGoogle, always checking headlines via windows phone, I always knew what the talking heads were going on about.

This got me thinking and I broke down and downloaded the first free news app I found. What did I learn from this new MSNBC app? Pay attention here… Absolutely Nothing I hadn’t picked up via twitter in the previous two days. Hmm… have I gone rogue? Shunning traditional media for this new wave stream of BS from biased and inconsistent sources?

No actually. I follow several of the traditionals on twitter but for the first time in our history, I’m able to check sources via crowd-sourcing. A media outlet might tell you something is going on but in most cases, it’s already gone on and they’re giving you’re their interpretation. Now we pull points of view from those on the ground, half-way around the world in real time. Stick that in your pipe and smoke it Fox News… (sorry, couldn’t hold it back any longer)

So no, none of this is breaking news. We all have at least heard about this phenomenon of real-time news gathering via social media… I only post this because it snuck up and eased my attention all the way away from my typical sources… and I’m alright with it. I wonder what’s next?

Cable is already on its way out. Apple TV and other “On Demand” systems like my beloved U-Verse are easing ahead of traditional cable purchase in my house. I’m starting to realize that I can buy episodes for a buck or even seasons of my favorite programs for $20 and enjoy myself every time I turn on the TV. At what point do we stop paying premium prices for 600 channels we don’t ever watch? When will at&t offer a VOD only package? That would do it! Rent/buy the shows you want, spend the rest of your previously $150 cable bill on “away from the boob-tube” activities.

Traditional news is dead or dying, television and radio are en route to a similar death, newspapers are moving to digital and according to Google’s CEO Eric Schmidt, the distribution distinction between TV, Radio, and the Internet will be gone by 2015 (barring the end of the world and all). Take a look! We are probably within one generation of not knowing what a paper boy is. Hell, my picture frame in my office doesn’t stay on one image for more than a couple of seconds. And somehow we’re not only ok with all this data but we’re buying in at record pace. Don’t believe me? Check to see if you mom’s on facebook yet. Mine is.

So I guess its not a matter of whether or not you’re plugged in, the question is “Are you plugged in enough?” Comments on this rant? Please? This one has had my head spinning for a few days now.

How we roll

BowlHerLogoI know, we’ve been talking about it for a while but it’s finally done. After hours of editing and countless video clips, Collective Bias, GNO, and One to One Network bring you the 2009 Bowlher video.

For those that missed it, enjoy the video and make plans to attend Blogher in New York next year. Who knows, you might just get your shot at all the fun. For those that made the show, keep a keen eye. You’re in there somewhere.

Saving Face

newTwitterIn light of all of the hubbub around my new twitter image, I ask this question.  Is your icon you or vice-versa?  I like to see my image as an extension of myself.  I think it’s important to show face on twitter to prove you’re real.  I think it was Yale that discovered that those with professional/airbrushed images were considered pompous or not trustworthy to a sample-representative group and those without actual pictures tend to make people feel like they’re talking to the man.  Not like “hey, you’re the man” but more like “the man is keeping us down.”

So back to my picture, what is your perception of the photoshoped creative icon?  Mine shows my actual face, the logo of my company, and even a little of that style… and FMT says it’s creepy… like Harry Potter creepy.  You know, the guy with the weird eye?  No? Google, it… no here, let me – http://tinyurl.com/mogjue

So you want to do social media…

getting_startedLet’s start with that statement. What do you mean by “doing” social media. Are you looking to engage with potential customers on a daily basis and build trust through conversation and lifestyle or do you just want to set up a facebook page for people to find? Have you searched for your customers through the various social media outlets? Do you even know the options available out there? The questions can tear apart the best of intentions… even to the greatest among us.

Let’s start from the top. What are you trying to achieve? …and don’t say more business. Do you want to find new business through twitter conversations or inform and generate buzz though YouTube videos? Maybe you’d prefer to show alternate product views on twitter and field comments. The options are endless but you have to start by deciding what level of engagement you want from your customers as well as what you’re willing to provide. Remember that social media is a two way street… hence the “social” aspect.

In a nutshell, I think your best bet is to decide whom you want to reach… write that down, no really. I’ll wait. Got it? Good. Next step, figure out where they hang out and how involved they are in their particular communities. Use tools like twitter search to search your brand or product then view conversations that include that brand or product. Try to match that level of engagement on that platform. Step three, engage in conversation. Do not spam. I repeat, DO NOT SPAM. If you want to mention a special you’ve got, make sure the people you’re talking to want to hear about it.

Finally, like a good golf swing, it’s all in the follow through. Follow up with those people you’ve built a relationship with. Nothing says thanks like a facebook/twitter shout out and thank you. Everyone on twitter loves to see their name in the “mentions” column on TweetDeck. Make it a habbit.

So there you have it. A quick run through on getting started. Needless to say, this is only one man’s opinion and it’s very high level. I accept no responsibility for your results… unless they’re good of course. Got any pointers you’d like to add? Post them below! Comments are cooler than mentions in my book.

SMC Blues

101_0716After almost a week I’m finally getting to this post on our latest Social Media Club meeting. For those that didn’t attend, we had Ed Nicholson of Tyson Foods philanthropic division speaking on his use of social media in the effort to eliminate hunger. The information overall was staggering. In Northwest Arkansas alone there are over 100,000 at risk of hunger and half a million in the state of Arkansas… and you thought there were only starving kids in Africa. The efforts that Ed and Tyson are making to reduce this number are impressive as well and all covered through their social media.

Ed brought up a few good points through his presentation. First was the point that you can’t buy or sponsor your way into positive public perception. Despite their giving in the past, public perception wasn’t high until they spent time in the space, helping and effectively awaiting karma. Another was that agencies couldn’t properly manage your social media alone. While helpful in setting up a plan and process, social media needs to be at least a partnership effort. Transparency is only transparent when you’re directly involved in the process. Being of the agency world, believe it or not, I agree. I am fully capable of building social media strategy but wouldn’t feel completely comfortable managing the strategy without direct and constant involvement with that client and their business.

Beyond the information at the meeting, Ed framed the speaking with music. Bluesy, folk expertly performed and food-based music was on the playlist and was expertly performed. Ed even did his little part to eliminate hunger in the meeting by handing out a couple of butternut squash to those paying closest attention. It was a great meeting.

For those interested in the Northwest Arkansas chapter of the Social Media Club, visit our Ning site and become a fan of our facebook page.

Additional links:
Tyson Food’s Hunger Relief site – http://hungerrelief.tyson.com/
Social Media Club – NWA – http://socialmediaclubnwa.ning.com/
Social Media Club – Global – http://www.socialmediaclub.org/
Social Media Club – Wiki – http://socialmediaclub.pbworks.com/Northwest-Arkansas-Social-Media-Club
Social Media Club – Facebook – http://www.facebook.com/pages/Social-Media-Club-NWA/93013193054

BowlHer and the weekend in Chicago

To start, wow.  What’ a weekend!  For those that don’t know, Collective Bias flew @RyannFMT and me to Chicago for the end of BlogHer 2009 and the BowlHer event sponsored by Collective Bias, One to One Networks, and Mom it Forward.  Collective Bias, my new employer thought that the event would be a great opportunity for me to meet the bloggers as well as a few sponsors and brands so Friday, shortly after my exit interview from my previous employer, we loaded the car and hit it to Tulsa to join the party.

We arrived in Chicago just in time to catch a Hershey tweetup at the James hotel.  Very nice venue and the people were even better.  On a side note, Hershey Bliss is slap-yo-mama good… and you can quote me on that one.  From there we ran to the hotel, changed, made a pit-stop by the lobby bar at Hotel Sax and met up the Collective Bias group for a great dinner at Texas de Brazil.  See the pictures for a little insight into that evening.  The food was great (duh, who doesn’t like a constant parade of different meats coming to your plate via sword-service) and conversations ranged from the latest in social media tools to new product lines to hometowns.  Thanks to everyone for a great night.  We turned in fairly early on Friday night and it was definitely for the best.  I had been up since 6am and had a huge day ahead in setting up for BowlHer.

Saturday we were up with the early birds, enjoying an excellent breakfast at our hotel with about 1,000 other guests.  I parted ways with FMT and headed to a meeting-turned-search and rescue that moved smoothly and directly into BowlHer setup.  We broke around noon to have lunch at Gino’s East.  Yes the pizza takes a full hour to cook, but take a look at the pictures, classic Chicago pizza at its finest.  From there it was back to Lucky Strike for more setup.

Once we found a stopping point, FMT and I ran to the hotel for showers and 10 minutes of rest before running back to finish final set up and get ready to greet the bloggers.  BowlHer was an unmitigated success thanks to our gracious hosts and sponsors and all the wonderful mom bloggers.  Stories are still swarming around the blogsphere and twittersphere.  I encourage everyone to search your favorite social media tool and post comments with links to your favorite posts, pictures, and more.  Enjoy these pictures and look for a few more posts on my favorite new people!