Posts Tagged ‘inspiration’

Greetings from Southfield, MI

I wrote this yesterday before returning home from our Creative Summit at Mars Advertising headquarters in Southfield, MI. It was a great week of working with creatives from all over the country. Such an impressive organization!

It’s been a week people. For those who don’t know, I’ve been at our parent company, Mars Advertising’s corporate headquarters since Monday night for a creative summit. As the company grows and expands, they’ve started an initiative to rework culture and process to better serve our clients and produce the best possible products throughout the organization. That said, there is a need for creative staff to be on the same page. Unfortunately, that page exists in Eastern Michigan in the middle of January.

Truth be told, I haven’t spent more than a few minutes at a time outside since I’ve been here so really, the weather doesn’t matter. The meetings, however, have been awesome. Tuesday and Wednesday I was surrounded by a group of the most professional and talented creatives I’ve had the pleasure of sharing a room with. We even stuck to the agenda for the most part, atypical for creative types.

I’ve made some new friends, put a lot of faces on names I’ve phoned and I’m walking away today, inspired and ready to change the world. I’m most impressed with the capabilities we have as a functional whole. If the client wants it, we can do it… In House!

Now it’s time to get back and start putting this new found networking to work!

My ECChO

Today I took the Organizational Champions ECChO assessment to see where I measured up in the grand schema of it all in comparison to other champions. I’ll review my experience and results below but get to the gravy first. Here’s the link:

http://www.championseccho.com/

Review:
On user experience I was very pleased. The sliding scales allow for a better description of my feelings one way or another. If you’re like me you tend to fall between the “some of the time” and “almost always” radio buttons on most online surveys. I really liked being able to be 71% of the time sure.

Also, the assessment was quick. You can tell the questions were very well thought out. There was very little, if any, repetition of concept and the wealth of information given was impressive considering the assessment took less than 5 minutes to complete.

Upon completion I was once again impressed; this time on the quality of result product. Rather than a screen result that you might print or have to take screen shots of, I was provided a pdf. Very nice for us paper conscious types. And in case you forget to save your results, they are also emailed to you with along with an auto-created account. Nice additional touch but on to the results.

Results:
First click here to see my official results:

First note I haven’t paid for the extended report yet but that will follow for the added coaching points in improving my scores.

My overall score was an 80, which doesn’t hurt my feelings too terribly bad. I’m primarily lacking in enlightenment and I feel that enlightenment is a journey that I’m only now pursuing in earnest.

Basically my room for improvement in each of the four categories breaks down like this:

  1. Enlightened – 74 score
    a.  I need to be more vocal and comfortable when asserting myself
    b. I need to be less temperamental and less volatile in tone to others
    c. I need to seek out a wider variety of input from others, proactively
    d. I need to curb my frustration when weaknesses are pointed out.
  2. Connected – 83 score
    a. I don’t need to sacrifice relational value for progress
    b. I need to not feel the need to justify or explain my actions
    c. I need to work toward success in fully engaging others in my cause or mission
  3. Change Maker – 82 score
    a. I need to be confident in my ability to influence those beyond my direct authority
    b. I need to remain comfortable and optimistic when significant changes occur
  4. Opportunity Minded – 80 score
    a. I need to be more open to & ask for feedback and be more open to the possibilities available through change.
    b. I need to trust others to perform to my standards.

So there you have it. My shortcomings and what I’m focusing my attention on from this point on. I’d really like to discuss this. Have you had your ECChO? Get it done and give me a buzz. Let’s talk.

Vroom turned bzzt!

dodgecircuitev

Looking eerily like the Tesla Roadster that Daimler just bought into and almost performing to those same numbers, I introduce the Dodge Circuit EV. Part of Chrysler’s “building a new car company” process, I think I like it. Yes, I’m a gear head. Yes, I love the smell of high octane racing fuel, running rich through open pipes, but yes, believe it or not, I’ve got a little hippie in me. It’s that part of me that gets hot when I see someone throw a beer can out the window of their truck near the property where I ride gas guzzling ATV’s. I’ll let that one soak in for a minute.

Back to the car. I’m curious to see how much, if any, of it is sharing platform or components with the Tesla/Lotus. That might make for an interesting marriage between Chrysler, Fiat, and Lotus-via-Yank-volt-heads. Performance specs are better than most and you even see a 20hp (15kW) bump in horsepower. Acceleration is a second slower than the Tesla as well but then we look at market segments. Dodge, hopefully, isn’t going to try to market this one to the supercar crowd as diligently as Tesla motors. Range is approximately the same but the Top Gear crew found out that in hard driving situations, don’t count your 150-200 chickens. It’s closer to 60. Here are Chrysler’s stated performance specs.

Performance

  • Power: 200 kW (268 hp)
  • 0-60 mph: Less than 5 seconds
  • ¼-mile Acceleration: Low-13 seconds
  • Top speed: Greater than 120 mph
  • All-electric range: 150-200 miles

There are goods and bads to any performance car. You buy the Lamborghini for the speed, the 500SL for its style, and the Atom to scare yourself. Either might not be the ideal replacement for the previous and this little hair dryer might not replace the Viper, but I’ll bet your fuel bill it will be a lot of bang for the carbon credit.

A playlist for the bipolar

Today’s playlist is a bit of a mixed bag but why stick to one genre if you don’t have to? There’s nothing quite like a bounce from Brad Paisley straight into X-to-the-Z. It always keeps you guessing. Pair this list with my latest suggested radio station on last.fm that’s chock full of Widespread Panic and Dave Matthews and you’ve got yourself a case of full blown culture shock, all stuffed in your head through your ear holes.

So, without further ado, I give you today’s Nano playlist.

Stupid Girl – Cold
Brother – Dark New Day
Son’s Gonna Rise – Citizen Cope
This Town – Rehab
Night Becomes Day – Citizen Cope
Break ya Neck – Busta Rhymes
From Yesterday – 30 Seconds to Mars
Livin our Love Song – Jason Michael Carroll
One more drink – Ludacris
My hearts broken too – Sugarland
Come Back to Bed – John Mayer
Simple Creed – Live
Old Apartment – Bare Naked Ladies
Already Gone – Sugarland
Everyday America – Sugarland
Ticks – Brad Paisley
Multiply – Xzibit
The Way You Like It – Adema
Orange Wedge – Chemical Brothers
Evergreen – Dark New Day
Chicks Dig It – Chris Cagle

Audi Type-D Concept

audiconceptSadly, it’s not going into production but this Czech designed audi concept is based off the Auto Union races of old. Now imagine those old racers chocked full of carbon fiber and stuffed with 500 hp. Builders suggest it will spin the tires at 100mph… and that’s exactly what I’m talking about.

In looking through the pictures I’m seeing some nice little effects like the stabilizer-fin-meets-spoiler on the rear, coil-overs all around, oversized wheels, and sweet tires that look pretty sticky. Now I’ve got to figure out how to steal this thing.

Today’s playlist

Today’s playlist is a little harder.  I think I needed it to get over the morning hump.  Now I’m rocking the cube with a pretty wide variety of tunes. 

Breathing – Yellowcard
Say This Sooner – The Almost
Beautiful Lie – 30 Seconds to Mars
Sooner or Later – Breaking Benjamin
I Constantly Thank God for Esteban – Panic! at the Disco
Cold Hard Bitch – Jet
Rockin’ the Suburbs – Ben Folds Five
Unconditional – The Bravery
Never Know – Jack Johnson
Amber – 311
Vermilion – Slipknot
Come Back to Bed – John Mayer
Fall to Pieces – Velvet Revolver
Superstar – Saliva

There you go.  Now I’m back at it.  Have a great afternoon and post your comments.  I’d love some new ideas for good work tunes.

5 Marketing Resources

Here are a few resources I like when I’m stuck.  These people/places get my mind spinning again when I start to slow down.  take a look.

ProBlogger – if I’m a Luke Skywalker, this guy is Yoda
http://www.problogger.com
In fact, the close observer might notice the not-so-subtle cues from his 31 Days series.  I’m learning all about the neat little additions one might add to increase shareability and peak interests as well as general instruction on becoming a better blogger.  Ultimately though, you will decide what I take from the series and the blog as a whole.

NWASocial – my local people resource
http://socialmediaclubnwa.ning.com/
A spin off of the national Social Media Club, I’m just starting with the local chapter and believe me, this is proving to be quite a resource.  I spent my first meeting getting to know the group and listening to their experiences, good and bad, in bringing social media to their industries and brands.

Organizational champions – inspiration to be inspiring
http://www.organizationalchampions.com/
Mike Thompson has written a book Titled Organizational Champions and this is the blog leading to that release.  I’m really looking forward to reading the book but until then, at least I’ve got the webcasts and blog entries to tide me over.  Mike, one of the founding fathers of Thompson Murray turned Saatchi & Saatchi X has a pretty good dial on the business world and really gets me fired up to get out and affect change.

Twitter – a link to links
http://www.twitter.com
I’ve made at least a marginal effort to follow those tweeple that share common interests and in many cases are in my industry.  Many of my follows post interesting marketing and advertising links as well as links to the constant wave of twitter analysis throughout the web.  I sift through links and find little nuggets of insight and marketing gold.

Experimentation – if it hasn’t ever broken you’re not trying hard enough
I believe that experimentation is at the heart of learning.  I’ve always been the type that learns something by trying, and masters something by making mistakes.  So that’s where we are today… experimentation.

This is my “toolbelt” in as much as these are the resources that I keep close while working.  I’m always looking for new additions.  What research materials to you use in the day to day?

The Organizational Champion Webcast – Ep. 05

The Organizational Champion Webcast – Ep. 05
Posted using ShareThis

This is a great series that inspires me to be a champion for what I work on daily, step outside the day-to-day process, and really analyze the entire objective of the projects I manage to affect a  better result.