I wrote this yesterday before returning home from our Creative Summit at Mars Advertising headquarters in Southfield, MI. It was a great week of working with creatives from all over the country. Such an impressive organization!
It’s been a week people. For those who don’t know, I’ve been at our parent company, Mars Advertising’s corporate headquarters since Monday night for a creative summit. As the company grows and expands, they’ve started an initiative to rework culture and process to better serve our clients and produce the best possible products throughout the organization. That said, there is a need for creative staff to be on the same page. Unfortunately, that page exists in Eastern Michigan in the middle of January.
Truth be told, I haven’t spent more than a few minutes at a time outside since I’ve been here so really, the weather doesn’t matter. The meetings, however, have been awesome. Tuesday and Wednesday I was surrounded by a group of the most professional and talented creatives I’ve had the pleasure of sharing a room with. We even stuck to the agenda for the most part, atypical for creative types.
I’ve made some new friends, put a lot of faces on names I’ve phoned and I’m walking away today, inspired and ready to change the world. I’m most impressed with the capabilities we have as a functional whole. If the client wants it, we can do it… In House!
Now it’s time to get back and start putting this new found networking to work!
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As most of you know, the past few months have been at best, bedlam. With all the traveling, changing jobs, oh, and that wedding I had, I’m pretty much devoid of any sliver of what I used to do or be. Now the question is how to get back into the groove… or better yet, how do I make a new groove? Lets start there… and yes, I have a plan.
Give it up to Kenmore for one of the coolest, short-and-sweet tv spots I’ve seen in a while!
For those that don’t already know, I’m leaving J.B. Hunt. Collective Bias has asked me to be their creative director and you know I can’t pass that one up. I’ve already begun on some levels and am getting more involved in the start up process every day. Luckily the guys running the show are giving me all the connections I need to get the resources flowing early so that I can hit the ground at full speed on the 27th of this month.
No, this isn’t a motorsports post; I’m actually referring to the Titanium and Integrated Lions the Obama campaign won at Cannes this year. Talk about a change. This puts the Obama campaign at such high regards as those campaigns by Crispin Porter & Bogusky, NYC & Co. and Warner Brothers. Wow. They won the awards for success in community building and willingness to allow the Obama brand to be created by consumers rather than top-down communications mandates (
