My Blog | jaythornton.net » awards http://www.jaythornton.net/blog continuing the social experiment Thu, 06 May 2010 16:25:03 +0000 en hourly 1 http://wordpress.org/?v=3.0 Obama wins the Grand Prix! http://www.jaythornton.net/blog/2009/06/obama-wins-the-grand-prix/ http://www.jaythornton.net/blog/2009/06/obama-wins-the-grand-prix/#comments Tue, 30 Jun 2009 13:35:12 +0000 admin http://www.jaythornton.net/blog/?p=347 goBamaNo, this isn’t a motorsports post; I’m actually referring to the Titanium and Integrated Lions the Obama campaign won at Cannes this year. Talk about a change. This puts the Obama campaign at such high regards as those campaigns by Crispin Porter & Bogusky, NYC & Co. and Warner Brothers. Wow. They won the awards for success in community building and willingness to allow the Obama brand to be created by consumers rather than top-down communications mandates (Creativity-Online).

I think my favorite part of all of this is that they won a Lion for the work the general masses did to build the brand. Genius, effective communication by letting the public do the communicating… and we wonder why he won by a landslide.

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