Greetings from Southfield, MI
I wrote this yesterday before returning home from our Creative Summit at Mars Advertising headquarters in Southfield, MI. It was a great week of working with creatives from all over the country. Such an impressive organization!
It’s been a week people. For those who don’t know, I’ve been at our parent company, Mars Advertising’s corporate headquarters since Monday night for a creative summit. As the company grows and expands, they’ve started an initiative to rework culture and process to better serve our clients and produce the best possible products throughout the organization. That said, there is a need for creative staff to be on the same page. Unfortunately, that page exists in Eastern Michigan in the middle of January.
Truth be told, I haven’t spent more than a few minutes at a time outside since I’ve been here so really, the weather doesn’t matter. The meetings, however, have been awesome. Tuesday and Wednesday I was surrounded by a group of the most professional and talented creatives I’ve had the pleasure of sharing a room with. We even stuck to the agenda for the most part, atypical for creative types.
I’ve made some new friends, put a lot of faces on names I’ve phoned and I’m walking away today, inspired and ready to change the world. I’m most impressed with the capabilities we have as a functional whole. If the client wants it, we can do it… In House!
Now it’s time to get back and start putting this new found networking to work!
