Obama wins the Grand Prix!
No, this isn’t a motorsports post; I’m actually referring to the Titanium and Integrated Lions the Obama campaign won at Cannes this year. Talk about a change. This puts the Obama campaign at such high regards as those campaigns by Crispin Porter & Bogusky, NYC & Co. and Warner Brothers. Wow. They won the awards for success in community building and willingness to allow the Obama brand to be created by consumers rather than top-down communications mandates (Creativity-Online).
I think my favorite part of all of this is that they won a Lion for the work the general masses did to build the brand. Genius, effective communication by letting the public do the communicating… and we wonder why he won by a landslide.
