Follower strategy uncovered.
The question is that of preference. Do you want a butt-load of followers that are or might not be engaged or would you prefer a small group of highly engaged followers? I’ve had two accounts running for a while now. My corporate account has been running for just over a month and my personal account has been running over a year. The corporate account eclipsed my personal account today but that doesn’t make it the winner. Different strategies were employed to fill the ranks of each. I’ll go over these now:
@jaythornton000 – the slow growth.
This account started with only a few followers and following. I knew each and every one of them, personally, and we basically used the service as an instant messaging platform for the longest time. But times have changed. Global buy-in has allowed for a type of cultural overview by viewing twitter, hence my following of new people that I don’t know but share industry or interest with me. Too many words between periods? Sorry.
I’ve been known to blindly follow in the past but have since cleaned up the mess that caused. Now I’m relatively careful of who I follow and regularly un-follow those that spam. I actively seek out local users and sift through those who find me to keep my groups focused.
The result of all of this you might ask?
Following: 828
Followers: 864
Updates: 1,823
@JayatJBHunt – calling all followers.
I started this account by searching out industry types via the common channels, twibs, twellow, twitter search, etc. and following any and all within the industry. Then I started thinking… it would be beneficial to get some followers in the business world. We haul freight for people that make and sell products. Let find those guys. This turned into a “get everyone we can” strategy where I’ve joined several of the link trains and the rest is history.
The result of this?
Following: 1,190
Followers: 908
Updates: 301
The overall result is obvious. Gauged and deliberate follower strategy leads to slow growth of a more engaged audience, and rightly so. They’ve got over 1,800 tweets to have learned about me and make a decision. Further, they’re all part of or speaking on topics of interest to me. This group of people is interesting, provide awesome links and regularly engage in conversation. This is my golden group.
The other group, not to bash, but I really don’t know a lot about yet. We’ve only just met, we don’t converse and when we do we’re talking on different subject matter. Businesses talk product, I talk transport and marketing, we talk sports? I don’t know. I’m still learning this group.
So there you have it, my general assessment on two Twitter strategies. Comments?
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